Good and Bad Search Engine Optimize Practices
Every search engine in use today has developed its own rules in regards to how websites use search engine optimize practices to promote themselves, and achieve higher levels of ranking within result pages. Those who follow the rules these organizations set down are known as “white hats,” the good guys who use keywords, links and other SEO principles in the way that they should be used.
Those who do not follow the rules, or twist search engine optimize practices to falsely achieve higher rankings are known in the industry as “black hats,” the bad guys. Irrelevant content that has no apparent use to anyone, dead end links, spamming to email accounts, and hiding keywords within a site by coding them into the colored background were just a few of the more devious tricks that were used. These practices caused search engines to tighten the rules, making it harder on everyone.

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